Share the context
At onboarding, share your brand documents, visual style, tone of voice, audience, offers and examples of good work. We organize them into the agent’s working context.
Ads need new tests, emails need to go out and Shopify needs updates. Give your AI specialist the business context upfront. It handles the recurring work; you review and approve.
Set up and maintained by Octocrew. Priorities and approvals stay with your team.
Illustrative Slack demo · choose a task
Option A: Meet the new collection. Option B: A closer look at our latest arrivals. Both link to the Shopify collection. Audience and budget stay unchanged.
01 / Before the work begins
Before the first task, we give your specialist a working understanding of your business: what you sell, who you serve, how your brand speaks and what success looks like. That context carries into the ongoing work.
At onboarding, share your brand documents, visual style, tone of voice, audience, offers and examples of good work. We organize them into the agent’s working context.
We connect the tools your role needs through supported APIs: ad accounts, analytics, email or Shopify. Together, we set access, budget limits and approval rules.
The agent prepares the work; you approve or leave corrections. Your feedback refines its working instructions and brand context for the next tasks. Update the context as your business changes.
02 / The recurring work
Once your agent has the context, it can take on the recurring work in its role. You review the output and guide what happens next.
Reviews connected account data, prepares ad variations and flags the next changes against your goals and budget limits.
A campaign review, new ad copy and proposed changes with the reasoning behind them.
Prepares campaigns and updates recurring flows using your product catalog, offer rules and brand voice.
Campaign previews and flow updates, with audience, links and timing ready to approve.
Keeps product pages, collections and agreed storefront content up to date using your connected Shopify store and approved assets.
Shopify product and collection page previews, with mobile and link checks.
Turns product launches, existing assets and brand stories into a regular stream of social drafts.
A publishing calendar and channel-ready posts in your brand’s voice.
Works through priority pages, refreshing content from your product facts and search context.
Product and collection copy, metadata and internal links ready for review.
03 / See the handoff
Illustrative example, not a client result. The first workflow is agreed around your tools and review process.
The agent reviews connected ad account data against your goals and flags campaigns that need attention.
Using your product facts, brand voice and previous feedback, it prepares ad copy variations and a proposed test with budget limits.
Review the proposal, leave corrections or approve the creative, audience and spend. Changes follow your agreed approval process.
The agent reports on the agreed period and prepares the next iteration using the results and your corrections.
Start with Ads. Add email, Shopify updates or another role when you need more of the recurring work covered.
04 / Client work

Nine email flows, 120+ products added and 100+ ad creatives: cumulative output reported from the client operation, with an operator directing the crew.
Measurement dates and source exports are not public. These are work totals, not revenue attribution or subscription quotas.
Read the Podavach case
Completed at the case snapshot: a 242-keyword semantic core, 174 localization records and two abandoned-checkout recovery bugs fixed.
The other 90-day figures in this case are targets. A measured 90-day readout has not been published.
Read the Eversolid caseThese cases describe individual crew implementations. Today’s five standard roles have their own agreed scope; historical crew configurations are not a standard bundle.
Your existing tools
Shopify, Klaviyo and Meta appear in our ecommerce cases. We check your exact stack, permissions and types of changes before setup, using your product data as the source of truth.
Customer support, inventory operations, fulfillment and unrestricted development are not automatically included in a marketing role. We agree a useful first task, then expand only where the scope fits.
Discuss your store’s setupStart with one useful task and its specialist. Add another role when there is a clear need, a working operator and an agreed scope.
Your business context, brand documents, visual style, tone of voice and the tools your role needs. During onboarding, we connect supported APIs and agree permissions, priorities and who approves the work.
Your team owns priorities and approvals. Any automatic action needs explicit permission and agreed limits; it is not the default for every workflow.
We confirm the exact platforms, access and changes before setup. A platform appearing in a case is not a guarantee that every integration or operation fits a standard role.
Standard implementation, onboarding and maintenance are included. Third-party platforms, media spend and model usage are separate. See current pricing for the role you choose.
We'll clarify the role, operator, tools, permissions, and first scenarios. If a standard role fits, we price it clearly; if not, we'll say so.