All case studies
Podavach · ecommerce

A whole store's marketing, shipped daily

Podavach, a fast-growing ecommerce brand, runs its whole operation, support, store ops, paid, email, social, and content, on a crew of specialist agents, with a single operator approving the work in Slack.

What we built

A crew of specialist agents covers the whole operation, plugged into Shopify, Klaviyo, Gorgias, and Meta. Support lands as one-tap approval cards in Slack, and most ops run on a schedule.

Customer Support

Drafts on-brand replies from order and shipping data, posts them as one-tap approval cards, and handles returns and address fixes.

Approval-gated
E-commerce Ops

Runs the store end to end: product and inventory sync, preorder toggles, shipping rules, theme updates, and SEO.

Runs autonomously
Paid Media Agent

Manages paid to a target ROAS, watches spend daily, and fixed pixel tracking from 51% to over 95% by catching a duplication bug.

Runs autonomously
Email & Lifecycle

Owns Klaviyo flows and campaigns, including nine automated flows that are live in the account.

Runs autonomously
Social & Content

Plans and drafts the content calendar across platforms and repurposes UGC into posts.

Approval-gated
Ops Coordinator

Pulls a daily sales pulse across the whole stack and flags anomalies before they cost money.

Runs autonomously

Tags mark what already runs on its own versus what still routes through a person for approval. Every workflow starts approval-gated and graduates to autonomous as it earns trust.

4 people · 7-agent AI crew · ~3.5× delivery-capacity estimate

What ships every month, together

One month of what the brand ships now with its OctoCrew, always on, one person approving.

250+
support drafts a month
Actual · monthly
9
automated email flows
Actual · cumulative
>95%
Meta Pixel deduplication ratio
Actual · after fix
100+
ad creatives
Actual · cumulative
120+
products added to website
Actual · cumulative

What the added capacity produced

One operator runs a brand that would otherwise need a full ops-and-marketing team, and the work ships every day.

  • A crew of specialist agents covers support, store ops, paid, email, social, content, and reporting: the work of a full team, shipped every day.
  • Around 250 support tickets a month drafted on-brand and approved with one tap.
  • Nine automated email flows are live in Klaviyo.
  • The Meta Pixel deduplication ratio improved from 51% to over 95% after a duplicate-event fix.
  • One operator directs the crew through approvals while the specialist workflows keep running.
  • What stayed human: strategy, brand calls, and every customer-facing approval.

I approve the work; AI crew runs the store. It's a full ops and marketing team that fits in my Slack.

Slava, CEO, Podavach

Find out what an AI crew can ship for you in a month

We'll clarify the role, operator, tools, permissions, and first scenarios. If a standard role fits, we price it clearly; if not, we'll say so.

octocrew.ai
Octocrew · 2026
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