Their own marketing, off the team's plate
An 18-person agency kept losing its own marketing to client deadlines, because the same billable people did both. A 5-agent AI crew took over the agency's in-house marketing, so the team went back to the clients who pay the bills.
What we built
A 5-agent AI crew that runs the agency's own marketing end to end, its content, social, ads, email, and reporting, so no billable person has to.
Researches, briefs, writes, and publishes the agency's own blog and site content, tuned to its positioning.
Approval-gatedPlans and schedules the agency's own social calendar and tracks engagement.
Approval-gatedRuns the agency's own paid campaigns, watches spend, and flags what to change.
Runs autonomouslyBuilds and ships the agency's own nurture and newsletter campaigns for approval.
Approval-gatedAssembles the agency's own marketing performance readouts on schedule.
Runs autonomouslyTags mark what already runs on its own versus what still routes through a person for approval. Every workflow starts approval-gated and graduates to autonomous as it earns trust.
The agency's own marketing, handled
Run end to end by the crew, so the billable team stays on client work.
What the added capacity produced
The agency moved its own marketing off the billable team. The time returned to client work is a capacity estimate, not a measured performance outcome.
- An estimated 30 hours a week of in-house marketing moved off the team and onto the AI crew.
- The agency's own marketing runs continuously now, instead of stopping every time a client deadline hits.
- Only a couple of people, part-time, oversee it; no one is dedicated to it full-time.
- Every week the AI crew ships the agency's own content, social, ads, email, and reporting.
- The billable team is back on the work clients actually pay for.
- What stayed human: positioning, brand calls, and final sign-off on what ships.
Find out what an AI crew can ship for you in a month
We'll clarify the role, operator, tools, permissions, and first scenarios. If a standard role fits, we price it clearly; if not, we'll say so.
